Elena Ash
Partner | EO & SpaceTech Commercialisation
Over fifteen years on the commercial side of Earth Observation, from the inside of how the European market formed – through enterprise contracts, satellite operators and ground-station networks.
Leads EO and SpaceTech commercialisation strategy at BAA International and runs the firm’s commercial engagements – revenue and go-to-market sprints, commercial due diligence and investor-readiness – assessing where technical capability can translate into customers, revenue and scalable market adoption.